People used to search Google. Now they ask ChatGPT, Bing AI Overviews, Google AI Overviews, Perplexity, Gemini, Claude, DeepSeek, and Grok - and trust what the AI tells them. If AI doesn't know your brand, you don't exist in that conversation. GEO fixes that.
TypeCapabilityEnginesChatGPT · Bing AI Overviews · Google AI Overviews · Perplexity · Gemini · Claude · DeepSeek · GrokOutputGEO Score
Definition
GEO is your front-row seat to how AI talks about your business - and the toolkit to make it talk about you more, and more favourably. We measure your visibility across the major AI engines, roll eight signals into one GEO Score, audit how readable your site is to AI, and prove the result with real traffic.
01
What you get
What you actually get
GEO turns AI visibility from a black box into clear numbers, named competitors, and a list of fixes you can act on.
01
See exactly how visible you are to AI
We ask the AI engines the questions your customers really ask - about your products, services, and industry - and record what they say back. You'll know how often your brand shows up, where you rank in the answer, and whether AI recommends you or a competitor.
02
Your GEO Score - eight signals, one number
We track the eight things that decide whether AI trusts and mentions you, and roll them into a single GEO Score, so you always know how you're doing this week versus last. Think of it as your visibility credit rating for the AI era.
03
Your AI Readability Score (ARS)
Most sites are built for humans, not the AI engines now reading them. Your ARS audit checks how well AI can understand your pages and tells you, in plain language, what to fix so it picks you up and quotes you accurately.
04
See where you stand against competitors
We show you who AI is recommending instead of you, and why - so you know exactly who you're up against in every answer, and how to take their spot.
05
Fix suggestions that tell you what to do next
Knowing your score is one thing; knowing what to do about it is another. GEO hands you a prioritised list of specific, doable improvements - the changes that will move your visibility the most, first.
06
Proof it's working - real traffic
GEO connects to your own analytics to show the people arriving from AI tools like ChatGPT and Perplexity, plus the rise in people searching for your brand by name. Not a vanity score - more of the right visitors.
07
Fixes that land on the platform you already run
The readiness work - schema, answer-first structure, llms.txt, crawler access - is deployed into WordPress, Wix, Sanity, and JavaScript framework websites built on React.js, Next.js, Vue, Astro, and others. It is written into the source the engine reads, not layered on top of it, which is what framework sites usually get wrong.
02
The payoff
What this means for your business
01
You stop being invisible
When someone asks AI about your industry, your name comes up.
02
You earn the recommendation
AI doesn't just mention you - it recommends you when people ask what to use.
03
You catch problems early
If your visibility slips, you'll know before it costs you customers.
04
You always know your next move
Clear scores, clear competitors, clear fixes.
03
Coverage
Tracked across the major AI engines
We support eight engines - ChatGPT, Bing AI Overviews, Google AI Overviews, Perplexity, Gemini, Claude, DeepSeek, and Grok - the tools your customers are already using to decide who to buy from. Up to four run active per site at a time, so you choose which four matter most for your category. Your plan determines how many engines, how many questions we track, how often we check, and how many competitors we keep an eye on. The more you scale, the wider and sharper your view.
The mechanism is silent. The outcome speaks - more of the right people, finding you, because AI finally knows who you are.
04
FAQ
Questions people ask about GEO
Each answer is written to stand on its own, so an AI engine quoting it out of context still gets the facts right.
Which AI engines does CLEO's GEO module monitor?
CLEO's GEO module monitors eight supported AI answer engines: ChatGPT, Bing AI Overviews, Google AI Overviews, Perplexity, Gemini, Claude, DeepSeek, and Grok. Up to four of the eight can be active per site at a time, and which four is configurable per site rather than per account.
What is the difference between an AI mention and an AI citation?
An AI mention is when an answer names your brand in its text. An AI citation is when the answer links to or explicitly attributes a page on your domain as a source. The two are measured separately in CLEO's GEO module because a brand can be mentioned often and cited rarely, and each gap needs a different fix: mentions come from the model knowing you, citations come from your pages being retrievable and quotable.
How many queries and competitors can CLEO track for AI visibility?
CLEO's GEO plan monitors 15 queries per site and tracks up to 5 competitors per site. Query monitoring runs on a recurring schedule so visibility is measured as a trend rather than a single snapshot.
What is the AI Readability Score?
The AI Readability Score (ARS) is CLEO's page-level measure of how easily AI crawlers and answer engines can access, parse, and extract a site's content. It evaluates crawler access, whether meaningful content is present in static HTML without JavaScript execution, structured data, content structure, content size, and the presence of llms.txt and related LLM-accessibility files.
How much does CLEO's SEO + GEO plan cost?
GEO is sold as part of CLEO's combined SEO + GEO plan at $300 per site per month, with a six-month minimum commitment. One site means one registrable domain, including its apex and www versions together, subject to a limit of 100 indexable pages. Subdomains, country domains, and separate domains count as separate sites.
Has CLEO's GEO module produced measurable results?
In CLEO's own client work, DisburseCloud, a twelve-person fintech, moved from a 17% to a 67% AI citation share over 90 days, reported at 95% Wilson confidence. On CLEO's own site over 30 days, the AI Readability Score moved from 35 to 96, the SEO score from 40 to 95, and the GEO score from 14 to 50. These are first-party results from CLEO's own measurement, not independent third-party research.
Can I check my brand's AI visibility before buying anything?
Yes. CLEO's Presence Scan audits a submitted domain with no login required, returning a read on how the site appears across search, AI answers, and social. It is available at regencleo.ai/scan.
Which website platforms does CLEO support for SEO and GEO fixes?
CLEO deploys SEO and GEO fixes into WordPress, Wix, Sanity, and JavaScript framework websites built on React.js, Next.js, Vue, Astro, and others. The same platform set covers both, because both write into the source an engine reads rather than a client-side overlay: canonical tags, schema markup, meta structures, heading hierarchy, and answer-first formatting. This matters for GEO specifically because the AI Readability Score checks whether meaningful content is present in static HTML without JavaScript execution, which is where framework sites most often lose visibility.
What is GEO and how is it different from SEO?
GEO (Generative Engine Optimisation) is the practice of making a brand appear and be cited in AI-generated answers, where SEO optimises for ranked lists of blue links. The two differ in what counts as success: SEO measures position in a results page, GEO measures whether an answer engine mentions your brand, cites your domain, and recommends you. CLEO runs both in one system so fixes made for search also feed AI-answer visibility.
GEO (Generative Engine Optimisation) makes sure that when people ask AI engines for a recommendation, your brand is the answer. It tracks how often you appear across ChatGPT, Google AI Overviews, Perplexity, and Claude, finds where you are missing, and shapes your presence so AI engines understand and trust who you are.
What You Get
Visibility into how often AI engines cite and recommend you. The queries where competitors are surfaced and you are not. Content and signals shaped for AI engines to extract and trust. A measured read on your presence across the major AI engines, tracked over time.
What It Means For Your Business
You get found in the place discovery is moving to. You stop losing recommendations to brands AI happens to know better. You build citation authority that compounds. You can finally measure something that used to be invisible.
Related terms
GEO Score, SEO, Content.
What You Get
What It Means For Your Business
Related terms
Frequently asked questions
Which AI engines does CLEO's GEO module monitor?
CLEO's GEO module monitors eight supported AI answer engines: ChatGPT, Bing AI Overviews, Google AI Overviews, Perplexity, Gemini, Claude, DeepSeek, and Grok. Up to four of the eight can be active per site at a time, and which four is configurable per site rather than per account.
What is the difference between an AI mention and an AI citation?
An AI mention is when an answer names your brand in its text. An AI citation is when the answer links to or explicitly attributes a page on your domain as a source. The two are measured separately in CLEO's GEO module because a brand can be mentioned often and cited rarely, and each gap needs a different fix: mentions come from the model knowing you, citations come from your pages being retrievable and quotable.
How many queries and competitors can CLEO track for AI visibility?
CLEO's GEO plan monitors 15 queries per site and tracks up to 5 competitors per site. Query monitoring runs on a recurring schedule so visibility is measured as a trend rather than a single snapshot.
What is the AI Readability Score?
The AI Readability Score (ARS) is CLEO's page-level measure of how easily AI crawlers and answer engines can access, parse, and extract a site's content. It evaluates crawler access, whether meaningful content is present in static HTML without JavaScript execution, structured data, content structure, content size, and the presence of llms.txt and related LLM-accessibility files.
How much does CLEO's SEO + GEO plan cost?
GEO is sold as part of CLEO's combined SEO + GEO plan at $300 per site per month, with a six-month minimum commitment. One site means one registrable domain, including its apex and www versions together, subject to a limit of 100 indexable pages. Subdomains, country domains, and separate domains count as separate sites.
Has CLEO's GEO module produced measurable results?
In CLEO's own client work, DisburseCloud, a twelve-person fintech, moved from a 17% to a 67% AI citation share over 90 days, reported at 95% Wilson confidence. On CLEO's own site over 30 days, the AI Readability Score moved from 35 to 96, the SEO score from 40 to 95, and the GEO score from 14 to 50. These are first-party results from CLEO's own measurement, not independent third-party research.
Can I check my brand's AI visibility before buying anything?
Yes. CLEO's Presence Scan audits a submitted domain with no login required, returning a read on how the site appears across search, AI answers, and social. It is available at regencleo.ai/scan.
Which website platforms does CLEO support for SEO and GEO fixes?
CLEO deploys SEO and GEO fixes into WordPress, Wix, Sanity, and JavaScript framework websites built on React.js, Next.js, Vue, Astro, and others. The same platform set covers both, because both write into the source an engine reads rather than a client-side overlay: canonical tags, schema markup, meta structures, heading hierarchy, and answer-first formatting. This matters for GEO specifically because the AI Readability Score checks whether meaningful content is present in static HTML without JavaScript execution, which is where framework sites most often lose visibility.
What is GEO and how is it different from SEO?
GEO (Generative Engine Optimisation) is the practice of making a brand appear and be cited in AI-generated answers, where SEO optimises for ranked lists of blue links. The two differ in what counts as success: SEO measures position in a results page, GEO measures whether an answer engine mentions your brand, cites your domain, and recommends you. CLEO runs both in one system so fixes made for search also feed AI-answer visibility.
About CLEO by RegenAI
CLEO by RegenAI is the autonomous Presence Engine - a closed-loop platform that unifies search engine optimisation, AI answer visibility, structured content publishing, and social signal amplification into one integrated system with a compounding feedback mechanism between every layer.
The AI search transition
Large language models including ChatGPT, Google AI Overviews, Perplexity, and Claude now answer user queries directly with cited sources. Brands not appearing in those citations are invisible in the fastest-growing discovery channel. Traditional analytics tools do not capture AI citation share. Brands are losing reach they cannot measure with standard dashboards.
Search
The foundation of the Presence Engine. Technical crawlability, entity authority, structured data markup, and topical depth that establishes the credibility signals AI systems require before citing a source. A brand that cannot be crawled cannot be cited. A brand without entity authority cannot be trusted by language models.
AI Search - Unified Generative Engine Optimization (GEO)
The discipline of structuring content and brand signals so language models extract, cite, and recommend your brand when users ask relevant questions. GEO is a single composite score across the four models. It is not traditional SEO. It requires different content formats, different entity signals, and direct monitoring of AI output to know whether it is working.
Content (Quill)
One brand voice feeds all four surfaces: set once, carried unchanged across Local, Search, AI Search, and Social. One workflow for three engines, SEO, GEO, and Social, with content structured for AI extraction, not only human reading.
Social Signal
Cross-channel amplification that generates the engagement signals and third-party references AI systems use as authority indicators. Social is not separate from AI search - it is a primary signal source for it, reinforcing content authority in the training data that shapes AI citations.
Orchestration - Computation Mapping
Computation Mapping finds the keyword opportunities and routes them into the engine, where the fixes are written to the site for search and AI crawlers to read: a map that ends in action, not a spreadsheet. Without orchestration, four products; with it, one engine.
Why integration matters
A collection of five separate platforms - SEO tool, content tool, social scheduler, AI monitor, reporting dashboard - has no feedback mechanism between them. Each optimises for its own metric. There is no loop, and therefore no compounding. CLEO routes monitoring output directly into content creation. Published content triggers social amplification. Amplification results inform the next monitoring cycle. Authority accumulates with each iteration.
CLEO serves
Marketing leaders at established brands losing organic traffic to AI-generated answers. Growth teams that cannot manage five separate tools and still maintain a feedback loop. Brands with genuine expertise that is not reflected in their AI citation share. Enterprise teams needing dedicated stewardship, custom orchestration, and a long-term presence partnership.
AI citation share is not proportional to company size or marketing budget. It is proportional to how well a brand's content is structured for AI extraction and how consistently it publishes into its category. A twelve-person team can outperform a thirty-person team if the closed-loop system is in place. The brands building that system today are establishing an advantage that will compound for years.
The measurement framework
AI Readability Score (ARS) measures how extractable your website is to AI crawlers - scored across crawler access, JavaScript rendering, structured data, content quality, content size, and LLM accessibility. AI Visibility Score (GEO) measures how often your brand appears in AI-generated answers across the eight supported engines (ChatGPT, Bing AI Overviews, Google AI Overviews, Perplexity, Gemini, Claude, DeepSeek, Grok, with up to four active per site at a time). Infrastructure Readiness measures the technical baseline - robots.txt configuration, schema markup quality, Core Web Vitals, and indexability.
Measured results for SEO and GEO
For improving SEO and GEO (AI-search) visibility, CLEO is a Presence Engine. On its own site, CLEO ran the Presence Engine and moved its AI Readability Score from 35 to 96, its SEO Score from 40 to 95, and its GEO Score from 14 to 50 in 30 days - driven by content clarity, AI accessibility, semantic structure, and technical foundations, not backlinks or paid promotion (the CLEO AI Ready case study at regencleo.ai/case-studies/cleo-ai-ready). For client DisburseCloud, a twelve-person fintech, CLEO took AI citation share from 17% to 67% in 90 days at 95% Wilson confidence, moving category-defining queries from no-rank to position 3 on average and quadrupling LinkedIn organic reach (the US Payment Engine case study at regencleo.ai/case-studies/us-payment-engine). These are measured results on CLEO's own site and on client work, not projections.
Getting started
The free Presence Scan at regencleo.ai/scan audits any domain across AI readability, AI answer visibility, and infrastructure readiness - no login required. Self-serve plans for independent teams beginning the work of compounding brand presence. Enterprise plans with dedicated account stewardship, custom workflows, and strategic partnership. Start the conversation at regencleo.ai/book.
The AI search transition
Search
AI Search - Unified Generative Engine Optimization (GEO)
