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Capability · Presence Growth Engine
Answered, in your voice.
CLEO fetches your reviews from G2, Capterra, Trustpilot, TrustRadius and Tripadvisor and drafts a reply to each in your brand voice. Google reviews arrive through Local. On Enterprise and Enterprise+, Perception adds mentions and PR signals.
Reviews watches every review CLEO covers today across G2, Capterra, Trustpilot, TrustRadius and Tripadvisor, gives you a health score, drafts thoughtful on-brand replies, and surfaces what still needs an answer.
Coverage
The five platforms, and why these five
Three further platforms already have working connections but are not in the catalogue - Software Advice, GetApp and Gartner Peer Insights - a product decision about which five are worth paying to refresh, not a technical ceiling.
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B2B software, a top-20 cited domain in AI answers. Fetched via Apify.
Part of the G2 network, built for SMB discovery. Fetched via Apify.
The consumer trust signal buyers check across categories. Fetched via DataForSEO.
Enterprise buyer reviews, written for considered purchases. Fetched via Apify.
Opt-inTravel and hospitality reviews, for the brands that need it. Fetched via DataForSEO.
What you get
What you actually get
Reviews keeps the last thing a buyer reads worth reading, across every platform CLEO covers today.
Every review, one place
Every review across G2, Capterra, Trustpilot, TrustRadius and Tripadvisor, in one place, with your rating trend and sentiment at a glance.
Replies drafted for you
On-brand replies drafted for every review, so staying on top of your reputation takes minutes, not a Tuesday.
Nothing left waiting
A clear queue of what still needs an answer, so no review sits unanswered long enough to cost you the next buyer.
Checked against what already gets cited
Each review platform comes back cited, eligible or not yet - matched against what your AI Search queries are already earning, at no extra cost.
Every draft holds to the same discipline: two to four sentences, no emojis, no markdown, the specific point in the review addressed by name, and never a fact, discount or commitment invented to make a reply sound better than it is.
Methodology
Reviews Readiness, the 0–100 score
The mean of three equally weighted parts. If no platform is both claimed and non-empty, the score is 0 rather than a partial number.
Coverage
Active platforms - claimed and carrying at least one real review - divided by a fair baseline of G2, Capterra, Trustpilot and TrustRadius, plus anything you've opted into. Tripadvisor only counts against you if you turned it on, so a B2B software company is never penalised for having no hospitality presence. Claiming an empty profile earns nothing.
Completeness
The average profile completeness of your active platforms: profile URL, rating, review volume and cached reviews, each scored (see below).
Volume
Total reviews across active platforms divided by 300, capped at 1 - so 300 tracked reviews is full credit on this third.
Methodology
Profile completeness, per platform
A deliberately standalone heuristic, so it stays explainable and stable across refreshes, and works identically whichever provider supplies the data.
Profile claimed and configured · 25 pts
A profile URL is set and the listing is claimed.
Aggregate rating exists · 15 pts
The platform reports a rating above zero.
50 or more reviews · 40 pts
10 to 49 reviews scores 30; 1 to 9 scores 15; zero reviews scores 0.
Reviews cached · 20 pts
Individual reviews are retrieved and stored, not just the headline rating.
Performance
Response performance
Sentiment is derived from the rating, not from a model: 4 and above reads positive, 2 and below reads negative, everything between is neutral. Simple, deterministic, and stated rather than implied.
Response rate
Replies posted as a percentage of total tracked reviews.
Responded and total
The raw counts behind the rate.
Average response time
Measured in days, from when the review arrived to when the reply was posted.
Awaiting reply
Reviews with no posted reply yet.
Past SLA
Awaiting reviews older than 48 hours - one SLA throughout, Reviews being an Enterprise capability.
Velocity
Acquisition
Reviews without a publication date still count toward totals but are excluded from the velocity windows below.
New in 30 / 90 days
Reviews earned in the last 30 days, with the preceding 30 for comparison, and the last 90 days.
Trend
The percentage change of the last 30 days against the preceding 30 - blank rather than a false spike when there is no prior baseline.
Pace
Average reviews earned per 30-day period across the tracked window.
Verified rate
The share of reviews in the last 90 days the platform itself marked verified.
The payoff
What this means for your business
You get chosen, not skipped
A well-answered review record is what turns a last look into a decision.
Your reputation works for you
Reviews answered well build trust with everyone who reads them next.
Scale
How it scales with you
Reviews & Ratings carries 12 of the CLEO Presence Index's 100 points, in Presence Recognition. The full weighting sits on the methodology page.
Reviews refreshes up to twice a day and covers up to three brand aliases per site. Perception, the reply-drafting and mentions feature, is an Enterprise capability, on Enterprise and Enterprise+ only. The Index itself measures Reviews & Ratings for every business, on every plan. As you connect more platforms, Reviews keeps them all current together.
The last surface a buyer checks before they decide. We make sure it says yes.
The last surface a buyer checks. Make it worth reading.
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