The language of Presence Growth.

Presence Growth is the discipline of growing a brand's presence on every surface a buyer looks at, Maps, Search, AI Search, Social and Reviews, and turning that presence into pipeline. Organic first, because organic converts, then paid, for reach. It starts at the crawl layer and ends in the pipeline.

A Presence Growth Engine is the system that runs Presence Growth end to end. It measures all five surfaces on one index, writes fixes server-side, publishes content, earns citations and reviews, captures leads and amplifies with paid. CLEO by RegenAI is the Presence Growth Engine, and the seven category criteria say what qualifies.

Presence-Led Growth is the practice Presence Growth describes: growing a brand's presence across every surface a buyer looks at, Maps, Search, AI Search, Social and Reviews, before spending on paid reach. It is never abbreviated. CLEO by RegenAI runs it end to end, from the crawl layer to the pipeline.

Presence to Pipeline is the test CLEO holds every surface to: presence that does not produce a lead is a vanity metric. The engine captures leads with names, companies and context, so the work on Search, AI Search, Social and Reviews is measured by what reaches the pipeline, not by a score.

The span of presence CLEO runs. At one end is the map: a brand's Google Business Profile, where a nearby buyer finds it. At the other is the model: the AI engine that answers a buyer's question and names a brand. Search, Social and Reviews sit between them.

The version of a website that a machine actually reads: the server-rendered source, before any JavaScript runs. It is the foundation beneath the five surfaces. Most AI crawlers do not execute JavaScript, so a fix that is not in the crawl layer does not exist for them.

The CLEO Presence Index (the Index) scores brand presence 0 to 100 across the five surfaces, Maps, Search, AI Search, Social and Reviews, with the website as the foundation beneath them. Ten signals sit in two layers: Presence Recognition (70) and Presence Readiness (30), shown with coverage and a 95% range, and graded only once coverage reaches 80%.

The AI Readability Score (ARS) measures how extractable a website is to AI crawlers, scored 0 to 100 across six signals: crawler access, JavaScript rendering, structured data, content quality, content size, and llms.txt and AI meta. A higher score means ChatGPT, Google AI Overviews, Perplexity and Claude can read and cite the site more easily.

The GEO Score (Generative Engine Optimisation Score) measures how often, and how prominently, a brand is cited in AI-generated answers, scored 0 to 100 with a Wilson Score interval at 95% confidence. It is reported across the engines a plan tracks, so the number carries its own statistical range rather than a bare figure.

The Citation Loop is the feedback cycle that compounds presence: content published in formats AI crawlers can extract earns citations, those citations read as authority signals, and that authority raises the probability of the next citation. Each citation increases the odds of the next, so growth is geometric rather than linear.

Presence Recognition is the CLEO Presence Index's larger layer, weighted 70 of 100 points. It measures whether search engines, AI answers, reviewers and independent sources find, trust and recommend the business: AI recommendation, organic visibility, reviews, AI citation and independent mentions. It is earned rather than controlled, and it moves over weeks and months rather than days.

Presence Readiness is one of the CLEO Presence Index's two layers, weighted 30 of 100 points. It measures whether search engines, AI systems and buyers can reach and read the business: crawl access, technical SEO, linked social profiles, Local Listings and structured data. It is largely within a business's control, and it can change within days of a fix landing.

Coverage is the share of applicable signal weight that is live, per Appendix B, not a signal count. A Warming up, Not measured or Not applicable signal lowers or excludes its own weight from that share instead of counting as zero, so thin coverage under a high index is always visible, never hidden behind one confident number.

Rated is the CLEO Presence Index's top eligibility tier: coverage of 80% or more, at which point a grade, Weak through Leading, is shown alongside the number. Below Rated, a business is Provisional (50 to 79% coverage, index shown without a grade) or Unrated (under 50%, only the live signals shown, with no index number at all).

Provisional is the CLEO Presence Index's middle eligibility tier: coverage between 50% and 79%. The index number is shown, but no letter grade is assigned, because too few of the ten signals are Live yet to call the reading a settled judgement. A business moves to Rated once more signals go Live and coverage clears 80%.

A panel is the shared set of buyer questions and search keywords the CLEO Presence Index measures a category against. Its questions cover the category, the buyer's problem, comparisons, local needs and specific types of buyer, and its keywords are the searches buyers make in that category.

The engine set is the five AI answer engines every business is measured on under the CLEO Presence Index, weighted by real-world use: ChatGPT (41%), Google AI Overviews and AI Mode (25%), Gemini (21%), Claude (8%) and Perplexity (5%). The set is fixed for the index, whatever a business's own plan tracks for its own diagnostics.

An independent mention is coverage or discussion of a business from a source it neither owns nor pays for. Press releases, wire syndication and paid placements earn nothing on their own; the coverage they go on to earn is what the CLEO Presence Index counts, each story once, at the tier of the best source that carried it.

The minimum detectable change is the smallest change in the CLEO Presence Index that measurement noise cannot explain, at 95% confidence. It sits alongside the index's own 95% Wilson interval: a business should not read a small week-to-week movement as real unless it clears this threshold.

Results, in CLEO Presence Index terms, means traffic, leads, pipeline and paid reach: real business outcomes, reported alongside the index from a business's own connected data, and never folded inside the index number itself. The index measures presence; results measure what that presence produced, and the two are always shown side by side rather than blended into one figure.

A curve is the published function that converts a signal's raw measure into a score from 0 to 100, set at two reference points: the level that scores 50 and the level that scores 90. Curves are fixed for a version, so the same raw measure always converts to the same score within it.

A Wilson interval is the confidence interval CLEO uses for a proportion, such as an AI-answer rate, because it stays reliable even when the underlying rate is small, unlike a simple margin of error. Every AI signal in the CLEO Presence Index carries a 95% Wilson interval, so a reading is never shown without its own range.

AI visibility is whether, and how favourably, AI systems such as ChatGPT, Google AI Overviews and Perplexity cite your brand when someone asks the question your buyers ask. It is one surface. Measurement alone does not move it: a score tells you the gap exists, it does not close it.

Answer Engine Optimisation (AEO) is the practice of structuring a brand's content and site so an answer engine, an AI system that responds to a query with a direct answer rather than a list of links, can find, understand and cite it.

Generative Engine Optimisation (GEO) is the discipline aimed at generative search: structuring a brand's presence so systems such as ChatGPT, Google AI Overviews and Perplexity surface and cite it in the answer they generate. It is the same work as AEO, aimed at the generative answer, and CLEO measures it with the GEO Score.

Assisted is the mode included in every plan: you operate and CLEO assists. CLEO finds the fix and you choose when to apply it, drafts the article and you commission it, writes the reply and you post it. The engine is the same one Orbit runs; the hands are yours.

Orbit is the autonomous mode of the Presence Growth Engine. In every plan, CLEO finds the work and you apply it. In Orbit, CLEO plans the work, does it and publishes it, and you approve. Same engine, same fixes, same content. No one driving.

Approval-gated autonomy is how Orbit runs: the engine acts, and nothing leaves the queue without the approval depth you set per surface. Approve every action, approve by category, or approve once and let the loop run. Every action is logged with its before and after, and applied fixes reverse in one click.

Orbit's ownable line: CLEO plans, executes and publishes across the five surfaces without a person starting each task, and every action routes into one approval queue at the depth you set. Applied fixes reverse in one click, logged with their before and after.

Quill is CLEO's content engine. It hands you finished, polished articles, words and images, researched, structured, written and refined before they reach you, rather than briefs or rough drafts. Quill writes for both the reader and the engines deciding who to surface, and every piece stays yours to edit.

Orchestration is the engine beneath the five surfaces: the month planned from what the data says is missing, and every action routed into one approval queue. Computation Mapping is the semantic half of that work, connecting a business to the web of meaning search engines rely on: query intent, topics, entities and authority signals.

Perception is the reviews and mentions signal set, available on Enterprise and Enterprise+. It reads what other people and other platforms say about a brand, ratings and review volume across the review platforms CLEO covers, and coverage off the brand's own properties, and the Index measures Reviews & Ratings and Independent Mentions for every business, regardless of plan.