One of five named chains that run through g across channels, each measured: GEO gap to citation, Paid teaches organic, Reviews shape the voice, Leads sharpen the audience, Social sets the topics.
01
Loops
The five loops
None of these can run on a single surface, which is why no single-surface tool can do this.
Loop
Reads
Runs through
Writes back
What g measures
1
GEO gap to citation
Audience
GEO › Quill › Social › Reels
Performance
Days to first AI citation; presence on the question at 28 days
2
Paid teaches organic
Performance
Ads › GEO › SEO
Audience
Presence on the new question; ranking at eight weeks
3
Reviews shape the voice
Surface
Reviews › Local › Quill › SEO
Brand
The theme's score in AI answers; your review reply rate
4
Leads sharpen the audience
Audience
Leads › Ads › Quill
Audience
Visits and meetings from the segment
5
Social sets the topics
Performance
Social › Quill › GEO
Audience
Citations of the article; traffic at four weeks
ReadsOne centre per businessWrites back
1
GEO gap to citation
Reads Audience, writes back Performance
GEO
Quill
Social
Reels
2
Paid teaches organic
Reads Performance, writes back Audience
Ads
GEO
SEO
3
Reviews shape the voice
Reads Surface, writes back Brand
Reviews
Local
Quill
SEO
4
Leads sharpen the audience
Reads Audience, writes back Audience
Leads
Ads
Quill
5
Social sets the topics
Reads Performance, writes back Audience
Social
Quill
GEO
Orbit approves each step · Nothing live without a yes
Loops 2 and 4 use Ads and Leads, which are in beta. Loops run only on the channels in your plan.
02
In plain words
What each loop does
01
GEO gap to citation
A question where AI engines name a rival and not you becomes an article, the article is amplified on social, and g records the day an engine first cites it.
02
Paid teaches organic
Ad terms that convert become tracked questions and search targets.
03
Reviews shape the voice
The words customers use in reviews shape your voice, your Google listing and the on-site answers AI engines quote.
04
Leads sharpen the audience
Companies identified on your site refine who you are for, which sharpens topics and targeting.
05
Social sets the topics
Posts that earn engagement tell Quill what the market cares about this week.
03
Measurement
How a loop is measured
Every action records what it did, against a baseline, with a window fixed before approval and a significance test after.
After any action, the channel records what it changed and what it learned, and when the measurement window closes, what the action did, measured against a baseline with significance.
No action completes without writing back what it changed, what it learned and, when the measurement window closes, what it did.
Orbit approves each step. Nothing goes live without a yes.
04
Note
The Citation Loop
The Citation Loop is the measurement view of Loop 1 inside the Scoreboard; it is unchanged.
01
The Citation Loop
A compounding cycle where content earns citations, citations build authority, and authority makes the next citation more likely.
02
GEO gap to citation
What g measures: Days to first AI citation; presence on the question at 28 days.
One of five named chains that run through g across channels, each measured: GEO gap to citation, Paid teaches organic, Reviews shape the voice, Leads sharpen the audience, Social sets the topics.
The five loops
1 GEO gap to citation, reads Audience, runs through GEO, Quill, Social and Reels, writes back to Performance. 2 Paid teaches organic, reads Performance, runs through Ads (in beta), GEO and SEO, writes back to Audience. 3 Reviews shape the voice, reads Surface, runs through Reviews, Local, Quill and SEO, writes back to Brand. 4 Leads sharpen the audience, reads Audience, runs through Leads (in beta), Ads (in beta) and Quill, writes back to Audience. 5 Social sets the topics, reads Performance, runs through Social, Quill and GEO, writes back to Audience. Loops 2 and 4 use Ads and Leads, which are in beta. Loops run only on the channels in your plan.
What each loop does
GEO gap to citation: A question where AI engines name a rival and not you becomes an article, the article is amplified on social, and g records the day an engine first cites it. Paid teaches organic: Ad terms that convert become tracked questions and search targets. Reviews shape the voice: The words customers use in reviews shape your voice, your Google listing and the on-site answers AI engines quote. Leads sharpen the audience: Companies identified on your site refine who you are for, which sharpens topics and targeting. Social sets the topics: Posts that earn engagement tell Quill what the market cares about this week.
How a loop is measured
every action records what it did, against a baseline, with a window fixed before approval and a significance test after. No action completes without writing back what it changed, what it learned and, when the measurement window closes, what it did.
The Citation Loop is the measurement view of Loop 1 inside the Scoreboard; it is unchanged. The Citation Loop: A compounding cycle where content earns citations, citations build authority, and authority makes the next citation more likely. GEO gap to citation, what g measures: Days to first AI citation; presence on the question at 28 days.
Related terms: g, Citation Loop.
The five loops
What each loop does
How a loop is measured
About CLEO by RegenAI
CLEO by RegenAI is the Presence Growth Engine: interconnected marketing that runs itself. CLEO runs a brand's Maps, Search, AI Search, Social, Reviews and Leads from one centre, g, so every channel makes the others stronger. In Orbit, its autonomous mode, CLEO finds the work, does it and brings it to one approval queue. Every action is logged with its before and after, and any applied fix reverses in one click. CLEO created the Presence Growth category and, on 18 September 2026, became the world's first engine to run a brand's entire presence autonomously, under approval. Evidence at regencleo.ai/worlds-first, and a free scan at regencleo.ai/scan.
