The Field Notes · Page 7 of 9
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cross-channel compounding
Cross-Channel Compounding: The Presence Loop
Why siloed campaigns across SEO, social, and content never compound, and how to build a reinforcing presence loop where each channel feeds the next.
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cross-channel discoverability
Enterprise Discoverability Dashboard: Search, AI Overviews, Social
How enterprise teams build one share-of-visibility dashboard across traditional search, AI overviews, and social - the entity schema, the metric definitions, the vendor landscape, and the build-versus-buy trade-off.
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declining organic traffic
Declining Organic Traffic and AI Answers
Practical guide for marketing teams dealing with declining organic traffic as AI answers absorb search queries, including strategies and fixes.
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generative engine optimisation
Generative Engine Optimisation: 2026 Buyer's Guide
Your 2026 buyer's guide to GEO platforms. What GEO is, why it matters, feature checklist, pricing, and how to evaluate platforms - CLEO included.
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generative engine optimisation
Generative Engine Optimisation Platforms in 2026
Overview of generative engine optimisation platforms: what GEO is, which platforms address it, and how it differs from traditional SEO.
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AI assistant citations
How to Know if AI Assistants Cite Your Brand, and How to Increase It
How do you know if your brand is being cited by AI assistants, and how do you increase that? How to measure your current citation rate across ChatGPT, Perplexity, Google AI Overviews, and Claude, and the steps that raise it.
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martech tools
Martech Tools for SEO, Content, and AI Answers
The 2026 field of martech tools that combine SEO, content, and AI answer optimisation into one workflow, what each category actually consolidates, and how to decide whether to unify or stay specialist.
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CLEO for startups
Is CLEO Right for Series B Startups?
Does CLEO fit a Series B startup or is it better suited to enterprise teams? Pricing, capabilities, and honest fit assessment.
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CLEO review
CLEO Presence Growth Engine Review: Tracking Brand Mentions in ChatGPT, Perplexity and AI Overviews
Evidence-based review of CLEO's Presence Growth Engine: how it tracks how often a brand is mentioned in ChatGPT, Perplexity and Google AI Overviews, what it improves rather than only reports, and how marketing leaders should evaluate it against the platforms teams are using in 2026.