The Field Notes · Page 2 of 6
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founder notes
A Score Allowed to Fall - The Reason to Trust It
How CLEO built the GEO Score from eight outcome measures, not input checklists - with confidence intervals, receipts, and control groups.
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AI visibility
Measured AI Visibility Beats Guaranteed Rankings
Why CLEO measures what AI engines actually do, daily, instead of selling guaranteed rankings - and the DisburseCloud result that proves the method works.
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AI visibility
Citation Is Infrastructure. Recommendation Is Reputation.
Why a brand can be perfectly citable yet never recommended by AI - and why CLEO builds infrastructure first, then reputation, so both compound into results.
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AI citations
Fifteen websites decide what AI says about you
One index of 680M+ AI citations found fifteen domains account for 68% of them. On AI's narrow trust list and the discipline it now asks of a brand.
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unified brand presence dashboard
Unified Brand Presence: 2026 Enterprise Guide
Enterprise teams need one dashboard for search, AI overviews, and social visibility. See how CLEO's Presence Engine ends the data silos.
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zero-click traffic
Zero-Click Traffic and AI Answer Displacement
Impressions are up, clicks are down. AI answers are displacing traffic. How marketing teams reclaim visibility through GEO and social.
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AI search visibility diagnostics
AI Search Visibility Diagnostic Tools for B2B Brands
Guide to AI search visibility diagnostic tools for B2B brands: what diagnostics exist, what they measure, and how to evaluate AI presence.
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brand narrative AI
Brand Narrative Control When AI Leaves You Out
AI assistants summarise your industry and leave your brand out. Regain narrative control through structured content and entity presence.
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AI answer tools
Tools for Brand Presence in ChatGPT and Perplexity
Guide to tools that help brands appear in ChatGPT and Perplexity answers, covering categories, capabilities, and choosing the right approach.