The Field Notes · Page 2 of 8
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GEO Score
How CLEO Calculates Share of Voice and Citation Rank
How does CLEO by RegenAI calculate share of voice and citation rank, and how does that compare to tools like Otterly.AI or Scrunch AI? The published definitions, the sampling behind them, the 95% Wilson interval, and the questions to ask any vendor that will not show its method.
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CLEO vs Otterly
CLEO vs Otterly.ai vs Scrunch AI
A three-way comparison of CLEO by RegenAI, Otterly.ai, and Scrunch AI for measuring brand visibility across AI search engines, including which one to pick for which job.
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AI Overviews citations
Why AI Overviews Cite Your Competitors and Not You
Citation exclusion is structural, not a content-quality verdict. What separates cited pages from uncited ones: freshness, structure and off-site corroboration.
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cross-channel marketing
Why Cross-Channel Campaigns Never Compound
Campaigns that reset to zero every quarter have an architecture problem, not an execution problem. What a compounding system needs that campaign thinking lacks.
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brand narrative AI
Shaping What AI Assistants Cite About Your Brand
AI assistants build your brand summary from sources you never approved. What narrative drift is, why your own site is a small share of it, and how to correct it.
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enterprise marketing dashboard
Enterprise Brand Marketing Dashboard: Unified Visibility in 2026
One dashboard should unify channel, attribution, performance and AI visibility data. What unified visibility requires, and how to stop a dashboard becoming another silo.
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marketing tool sprawl
Separate SEO, Social and Content Tools Cost More Than You Think
Running SEO, social listening and content in separate tools traps insights where nobody acts on them. What fragmentation costs, and what a single loop changes.
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organic traffic decline
Organic Traffic Falling? The Story Is Answer Interception
Rankings hold, clicks fall. Why zero-click behaviour and GA4 misattribution mask stable visibility, and how to measure the traffic your analytics cannot see.
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answer engine optimisation
Answer Engine Optimisation: What It Is and How It Differs from SEO and GEO
A plain definition of answer engine optimisation, how it differs from SEO and generative engine optimisation, and what the work actually consists of in 2026.