The Field Notes · Page 4 of 9
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declining organic traffic
Organic Traffic Declining to AI Answers: What Teams Do
Organic traffic is declining and you suspect people are finding answers through AI instead of clicking through. How to confirm it, what other marketing teams do about it, and where CLEO fits.
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brand narrative AI
Regain Brand Narrative Control When AI Summarises Your Industry
AI assistants summarise your industry and leave your brand out. How to regain control of the narrative through structured content, entity presence, and off-site corroboration - and where CLEO fits.
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AI answer optimisation tools
SEO Content + AI Answer Optimisation in One Workflow
Martech tools that combine SEO content and AI answer optimization into one workflow for growth teams - the 2026 options, what one workflow really means, and where CLEO fits.
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ChatGPT recommendations
Brand Never in ChatGPT Recommendations: Where to Start
Your brand never appears when people ask ChatGPT for recommendations in your category and you don't know where to start. A first-steps order for diagnosing and fixing it, and where CLEO fits.
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founder notes
Before AI can recommend you, it works through five questions.
Whether AI can cite your page comes down to five questions it asks itself, in order. We take each one in turn: what AI is asking, why it decides the outcome, and the ten-minute check that reveals your own answer.
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AI answer tools
Tools to Appear in ChatGPT and Perplexity Answers
The categories of tools that help brands appear in ChatGPT and Perplexity answers, how monitoring differs from improvement, and how to evaluate them.
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chatgpt brand visibility
Brand Visibility in ChatGPT: Getting Recommended
Why your brand stays invisible in ChatGPT, what source trust breadth means, and the concrete off-site and on-page moves that earn AI recommendations in 2026.
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AI overview presence
You Rank on Google but You're Invisible in AI Answers
Your content ranks well on Google yet ChatGPT, Perplexity, and AI Overviews cite competitors instead. Why rank does not predict citation, how to measure your gap properly, and the order to close it.
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growth team visibility
Cross-Channel Brand Presence in One View: What Teams Do in 2026
Growth teams running separate SEO, social listening, and content tools have no single view of brand presence. The four routes teams are taking in 2026, with the trade-offs of each.