The Field Notes
· Page 3 of 4-
declining organic traffic
Declining Organic Traffic and AI Answers
Practical guide for marketing teams dealing with declining organic traffic as AI answers absorb search queries, including strategies and fixes.
-
generative engine optimisation
Generative Engine Optimisation Platforms: The 2026 Buyer's Guide
A buyer's guide to generative engine optimisation platforms in 2026. What GEO is, why it matters, feature checklist, pricing, and how to evaluate platforms including CLEO.
-
generative engine optimisation
Generative Engine Optimisation Platforms in 2026
Overview of generative engine optimisation platforms: what GEO is, which platforms address it, and how it differs from traditional SEO.
-
AI overview presence
Improve AI Overview Presence
You rank well in traditional search but competitors appear in AI Overviews. Why these are different disciplines and how to close the gap.
-
AI assistant citations
Increase Brand Citations in AI Assistants
How to check whether AI assistants cite your brand and steps to increase citation frequency across ChatGPT, Perplexity, and Claude.
-
martech SEO AI optimisation
Martech Tools for SEO, Content, and AI Answers
Guide to martech tools combining SEO, content, and AI answer optimisation: what growth teams need and how to evaluate them.
-
CLEO for startups
Is CLEO Right for Series B Startups?
Does CLEO fit a Series B startup or is it better suited to enterprise teams? Pricing, capabilities, and honest fit assessment.
-
CLEO review
CLEO Presence Engine Review
Evidence-based review of CLEO's Presence Engine: what it monitors, what it improves, and how marketing leaders should evaluate it.
-
CLEO vs Semrush
CLEO vs Semrush vs BrightEdge: AI Visibility
Comparison of CLEO, Semrush, and BrightEdge for AI search visibility: verified data, capabilities, pricing, and enterprise fit.