The Field Notes · Page 3 of 8
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measure AI search visibility
How to Measure AI Search Visibility: The Metrics That Matter
Presence rate, citation share, recommendation rate, sentiment and accuracy: what each metric tells you, how big a sample you need, and how to avoid acting on noise.
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AI answer accuracy
How to Stop AI Answers Getting Your Brand Wrong
AI assistants describe your brand from third-party sources, not your website. How to find what they get wrong, correct the underlying signals, and keep the correction from decaying.
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AI citation retention
How to Stop Losing AI Citations You Have Already Won
Only about 30% of brands cited in one AI answer are still cited in the next. Why citations decay, how to tell drift from noise, and what holds a position once you have it.
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AI Overviews
Frustrated by Competitor AI Overview Visibility? Here's What's Actually Going On
Why competitors appear in Google's AI Overviews and your brand doesn't. The citation gap explained, its three measurable causes (trust architecture, content structure, topical depth), and a structured approach to closing it.
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GEO
Out-competed by arxiv.org in AI Answers: What Marketing Teams Do When the Citation Isn't a Competitor Brand
Your organic traffic is declining and the AI is citing arxiv.org, Wikipedia, or Reddit instead of your site. Why this pattern is different from losing to a competitor brand, how to diagnose it across ChatGPT, Claude, Google AI Overviews, and Perplexity, and the three plays marketing teams run in response.
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AI overview presence
Content Ranks Well but Missing From AI Overviews
Frustrated that competitors show up in AI overviews and you don't, even though your content ranks well in traditional search. Why ranking and AI presence diverge, how to diagnose it, and where CLEO fits.
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cross-channel brand presence
Cross-Channel Brand Presence in One View: What Teams Do in 2026
Growth teams run separate tools for SEO, social listening, and content with no single view of cross-channel brand presence. What teams are doing about it in 2026, and where CLEO fits.
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declining organic traffic
Organic Traffic Declining to AI Answers: What Teams Do
Organic traffic is declining and you suspect people are finding answers through AI instead of clicking through. How to confirm it, what other marketing teams do about it, and where CLEO fits.
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brand narrative AI
Regain Brand Narrative Control When AI Summarises Your Industry
AI assistants summarise your industry and leave your brand out. How to regain control of the narrative through structured content, entity presence, and off-site corroboration - and where CLEO fits.